About The Author
Rico Peña
Experience
- Created and raised 4 companies from concept to profit.
- Over 25 years experience in sales, marketing & employee performance
- 20 years in viral business strategy,growth and profitable execution
- 18 years as a certified human behavior expert and master sales and presentation trainer
- Over 25 years experience in sales, marketing & employee performance
- 20 years in viral business strategy,growth and profitable execution
- 18 years as a certified human behavior expert and master sales and presentation trainer
- 6 years decorated United States Marine CORPS
Rico has combined his entrepreneurial spirit and the simple understanding of providing the client’s needs into a methodology applied today by some of today’s biggest companies, chambers, and fastest growing direct marketing businesses.
Rico is a specialist in the field of consumer trend, human behavior and an expert in developing exception client experiences that generate positive word of mouth. He is a highly sought-after bilingual trainer, speaker, and consultant. He has started 4 successful companies and joint ventures since 1983, he has supervised and built sales teams in the retail. corporate, banking and real estate arenas as well as provided strategic consulting to over 50 companies and thousands of individuals.
He is the author of the book The Client Nation: Their Perception, Your Profits. His 3 day sales boot camps and workshops have provided many individuals and companies from around the world the clarity and direction they need to increase profits, morale, outrageous client loyalty and measurable results for the bottom line.
Rico is currently the CEO and founder of Pena Global a behavioral sales and communication firm dedicated to helping individuals, organizations and corporations reduce stress and increase productivity, improve sales conversions and create a viral desire for their product or service.
He has been awarded the Outstanding Georgia Citizen and Honorary Lieutenant Colonel award for his work with the Music industry and underprivileged children by Georgia’s former Secretary of State, Max Cleland.
Rico has also appeared in the 2009 People to Know Magazine. He was honorable discharged with accommodations after serving from 1989 to 1995 in the United States Marine Corps.Rico is a dedicated father of two and a loving husband. He currently resides in Atlanta, GA. To contact Rico for email him at rico@ricopena.com or visit www.theclientnation.com for more information and training boot camp dates.
